VANS — THE DRILL CHORE COAT for ORCHARD

Project: The Drill Chore Coat by Vans

Client: Orchard, Vans

Role: Creative, Marketing, Art Direction

Type: Social

I teamed up with Orchard and Vans to create a video showcasing a new product launch, the Drill Chore coat, for Winter 2019. I concepted, produced, directed and edited this spot to showcase the jacket’s features like water repellency, packable hood, and rugged cotton canvas construction. Orchard highlighted this spot on their Instagram and Youtube, garnering 10,000+ views combined. Additionally, Vans featured this video at their year end company wide marketing meeting as a highlight for retailer marketing partnerships and UGC opportunities.