ORCHARD x CONVERSE “BIRDSNEST BOWL”

Project: Orchard Skateshop x Converse Cons Birdsnest Bowl

Client: Orchard, Converse

Role: Project Management, Marketing Director, Art Direction

Type: Social, Experiential, Event

Orchard teamed up with Cons, the skateboarding subdivision of Converse, to create a truly one-of-a-kind indoor skate bowl and in-store experience. Along with my partners and the Cons marketing team, I helped conceive, plan, and execute the buildout of the bowl and accompanying in-store and social elements. Challenges included budget management, construction delays, zoning, permitting, and insurance. The bowl was co-branded for name recognition and impression generation and was used by 20,000+ people yearly. The bowl appeared in Converse instagram posts, Orchard Shop instagram posts, stories, product shots, and UGC featured the bowl in 1,000+ posts per year.